TerpAMA and Smith School Marketing Department hold marketing conference
By Allison Trobiano
On March 10, 2011
On Friday, Feb. 25, terpAMA and the Smith School Marketing Department held their
second annual undergraduate marketing conference at Van Munching Hall. Almost 100 students
attended the conference where they heard presentations by six major companies and participated
in a case competition.
Manas Kulkarni, a sophomore marketing and operations double major and vice president
of terpAMA, said this year's event was a huge success.
"Our collaboration with the Smith School this year enabled us to have the funds and
resources necessary to kick things up a notch," he said. "We had more renowned companies
involved and a lot more students in attendance."
This year's event featured presentations by companies including the Washington Post,
Macy's, Marriott International and the American Red Cross. Representatives from each company
gave presentations to terpAMA members and others about the marketing applications in their
respective fields. Some companies discussed potential internship opportunities for the students.
After the presentations, terpAMA members broke into teams of four for a case
competition. The case was given by Unilever to reintroduce a product into the U.S. called
Sunsilk. Teams gave a ten-minute presentation followed, by a question and answer period.
Alex McCord, a junior marketing and operations double major and member of terpAMA,
was on the winning team, which was awarded $2,000.
"It was great to gain hands-on experience with a company while trying to solve a real
world problem," she said. "I think this year's event was a huge success."
Besides the conference, terpAMA holds other events that feature speakers and case
competitions. They also go on trips each year around the nation.
"Our chapter of AMA (American Marketing Association) helps students understand
marketing outside the classroom," Kulkarni said. "We connect with people who are living and
breathing marketing."
Get Top Stories Delivered Weekly
Recent The Munch News Articles
Decreased Consumer Confidence in the US
Lackluster job prospects caused the consumer sentiment rating to drop in April while consumer confidence rebounded from a March ...
Summer Job Outlook Increases
Maryland students looking for part-time work this summer should find it easier to land a job, according to labor research company ...
Increased Competition for Job Positions
Graduating seniors at Maryland are entering an improving, extremely competitive entry-level job market where experience is key, ...
Discuss This Article
GET TOP STORIES DELIVERED WEEKLY
FOLLOW OUR NEWSPAPER
LATEST THE MUNCH NEWS
RECENT THE MUNCH CLASSIFIEDS
OUTSIDE THE LINES
- Clean Your Air: Six Ways To Manage Allergens
- Tips For Improving Mental Health
- New Writers and Illustrators Win Decades-Old Science...
- Moving Resources For Military Families
- Historic Agreement Signed By Red Cross and Armed Forces
- Salonpas® Brand Stands the Test of Time
- Tips to “Yard Your Way” This Spring
- Upgraded Upstate Power Grid Will Deliver a Smarter,...
- A Story To Sing About
- The Gap in Gum Care: Why Caring For Your Teeth’s F...
FROM AROUND THE WEB
- BookTrib’s Bites: Jump into Spring with These Four Reads
- The Untold Story of GoDaddy Founder’s Traumatic Life a...
- La Semana del Aprendizaje Juvenil destaca las oportunidades
- BookTrib's Bites: Four Captivating Spring Reads
- Moms Kick Back with Mamaritas
- Generac Urges Americans to Prepare for Power Outages Early
- Youth Apprenticeship Week Spotlights Opportunities
- New Expo Showcases AI Innovation
- Self-Care and Mental Health Tips for Caregivers
- Adventure Awaits: Discover the Playset that Brings...
COLLEGE PRESS RELEASES
- NOW Available: Comcast Launches NOW Brand Prepaid Internet and Mobile Services Nationwide
- Guidenar Launches New Career Test for Gen Z
- GotIt! Education Offers MathGPT Free to All State & Community Colleges
- Shoff Promotions Comic Book & Sports Card Show
- Semiconductor Research Corp unveils 2024 Research Call, $13.8M Funding