Yahoo Inc. keeps up with competitors
By Allison Trobiano
On May 1, 2011
According to the Los Angeles Times, Yahoo Inc. announced that they will begin keeping their users' search engine queries for 18 months instead of three.
The retention of search engine queries has been a topic of debate for quite some time, as they often contain very personal matters including illnesses and financial issues.
In just 2009, Yahoo Inc. became one of a few of the major search engines to delete all records after only 90 days to "set Yahoo apart from its competitors and build trust with the company's users.
The new policy, announced by the company on Monday, April 18th, will reverse the old policy and outdoing Microsoft's Bing search engine, which retains records for roughly six months.
"I think it's smart of Yahoo to keep records longer than three months just because that seems too short," said junior education major Alyssa Stephen. "18 months on the other hand is too long. I don't see any need for peoples' personal queries to be around for that long." Brandon Rodriguez, a sophomore business major, agreed.
"I feel like people use search engines for a lot of personal stuff that they are embarrassed to ask about elsewhere," he said. "So I don't think that anyone would want that information to be accessible for 18 months."
Yahoo Inc. said that the decision was made to keep up with competition.
"Over the past several years it's clear that the Internet has changed, our business has changed, and the competitive landscape has changed," said Anne Toth, an executive at Yahoo Inc., in a blog post.
No word yet as to when the policy will put in place.
Get Top Stories Delivered Weekly
Recent The Munch News Articles
Decreased Consumer Confidence in the US
Lackluster job prospects caused the consumer sentiment rating to drop in April while consumer confidence rebounded from a March ...
Summer Job Outlook Increases
Maryland students looking for part-time work this summer should find it easier to land a job, according to labor research company ...
Increased Competition for Job Positions
Graduating seniors at Maryland are entering an improving, extremely competitive entry-level job market where experience is key, ...
Discuss This Article
GET TOP STORIES DELIVERED WEEKLY
FOLLOW OUR NEWSPAPER
LATEST THE MUNCH NEWS
RECENT THE MUNCH CLASSIFIEDS
OUTSIDE THE LINES
- Tips For Improving Mental Health
- New Writers and Illustrators Win Decades-Old Science...
- Moving Resources For Military Families
- Historic Agreement Signed By Red Cross and Armed Forces
- Salonpas® Brand Stands the Test of Time
- Tips to “Yard Your Way” This Spring
- Upgraded Upstate Power Grid Will Deliver a Smarter,...
- A Story To Sing About
- The Gap in Gum Care: Why Caring For Your Teeth’s F...
- Top Tips for Signature Scents and Better-Smelling Laundry
FROM AROUND THE WEB
- BookTrib’s Bites: Jump into Spring with These Four Reads
- The Untold Story of GoDaddy Founder’s Traumatic Life a...
- La Semana del Aprendizaje Juvenil destaca las oportunidades
- BookTrib's Bites: Four Captivating Spring Reads
- Moms Kick Back with Mamaritas
- Generac Urges Americans to Prepare for Power Outages Early
- Youth Apprenticeship Week Spotlights Opportunities
- New Expo Showcases AI Innovation
- Self-Care and Mental Health Tips for Caregivers
- Adventure Awaits: Discover the Playset that Brings...
COLLEGE PRESS RELEASES
- NOW Available: Comcast Launches NOW Brand Prepaid Internet and Mobile Services Nationwide
- Guidenar Launches New Career Test for Gen Z
- GotIt! Education Offers MathGPT Free to All State & Community Colleges
- Shoff Promotions Comic Book & Sports Card Show
- Semiconductor Research Corp unveils 2024 Research Call, $13.8M Funding