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Cookie truck business wins Pitch Dingman Competition
By Erin Durkin
On March 9, 2011
Cookies, the small and sweet childhood staple, aren't usually thought of as a major
business and entrepreneurship opportunity.
And they usually don't have names such as Transcendental Triple Chocolate Chunk.
However, this treat was the very idea that helped David Botwick-Ries win the Pitch
Dingman Competition on February 25.
The Pitch Dingman Competition is a contest where students can pitch their business
ideas and the winner will be given money to help their business get started. In the past,
most winners had business ideas that dealt with new or improved technology.
But Botwick-Ries had a different type of idea.
"The business is called Mike & Cookies and it will be a mobile cookie truck," he said.
"I want to give people the fresh cookie experience in Washington D.C. I will be baking
cookies throughout the day and each customer will get a fresh glass of milk with their
cookies."
Botwick-Ries was awarded $2,500 to help jump-start his business idea, but he didn't
just win the judge's choice.
"I won audience's choice as well. I think it is because my father and I made cookies
before the competition and gave them out to the audience," he said.
Botwick-Ries said the major inspiration for his business was his father, Michael Ries,
who is a chef at Yale University.
"I have worked in several different bakeries over the years," Ries said. "David and I
started baking together when he was very young, and I think I have given him my passion
for being in the kitchen. I'm immensely proud of him, but it is a little bit hard to see him go
out and do this on his own."
Other flavors include Chocolate Chip Self-efficookie, Peanut Butter Patience, Sugar
Simplicity, Oatmeal Om, and Kundalini Cluster of the Sea. According to Botwick-Ries, all of
his ingredients will be locally and organically grown. The milk he will be giving to each
customer will be from a farm in Eastern Maryland.
"I want my customers to feel physically and emotionally fulfilled," he said. "I want
them to experience the happiness they already have inside."
Botwick-Ries' cookie truck will drive around to different areas of Washington D.C.
with a lot of workers and foot traffic.
He said that a lot of his competitors presented technology that would make things
move faster, but his is the opposite.
"I sometimes think I'm a VCR in a DVD world. My truck will be a place for things to
slow down and rest," he said.
For Botwick-Ries, his ultimate goal is to spread happiness through his cookies.
His motto is, "Be the cookie you wish to see in the world."
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