Strategic Media Decisions 2th edition

Strategic Media Decisions Description

Strategic Media Decisions 2 Edition Welcome to the world of media--the $300 billion business end of the ad business.Learn how it works from some of media's top professors and professionals. This is a book in touch with today--packed with genuine substance and contemporary best practices in a clear, easy-to-read format.It's a useful and interesting introduction to an exciting world of career opportunities. Online instructor's materials, including lecture notes and PowerPoints are available free to adopters. A student workbook is also available free online to students.