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University of Maryland Smith School of Business Textbooks > Sport Marketing with Web Study Guide

Sport Marketing with Web Study Guide 4th edition

ISBN:1450424988

ISBN13:9781450424981

Publisher:Human Kinetics

Authors:Bernard Mullin, Stephen Hardy, William Sutton

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Sport Marketing with Web Study Guide Description

Sport Marketing 4th Edition with Web Study Guide 4 Edition This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

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