The music industry changed a lot between the mid 1970s through the 1980s a former record store buyer and manager said.          Andy Mrusko, the Assistant Director of Marketing for the Stamp Student Union, spent 17 years in the industry. On Thursday, March 29, he spoke to a group […]

  Maryland’s chapter of the American Marketing Association, otherwise known as “terpAMA,” got an inside peak of the strategies of trade show and event marketing on Tuesday, thanks to a company called Fixation Marketing. The company’s CEO, managing director, and creative director arrived at Van Munching Hall at 6 p.m., […]

  Have you heard of Triple Impact? It may sound familiar due to the 1992 action movie with Dale Cook, or the PureMinerals mascara brand. But this name refers to something else. It is the winner of the viewer’s choice award this past weekend at the Pitch Dingman Competition hosted […]

              The Accounting and Business Association hosted another high profile firm at their meeting last week as representatives from KPMG, one of the world’s largest professional service consultants, spoke to ABA members and Smith school students.             Visitors to the event packed into room […]

  The letters B-M-W are often associated with the “luxury and performance vehicles” characterized by the German manufacturer’s website. However, as of March 26, 2012 they are associated with the word “recall.” BMW made the decision to issue a recall of 1.3 million cars worldwide on March 16 and publicly […]

  Once considered the face of the internet, America Online announced on Monday, April 9, that it finalized a deal to sell more than 800 of its patents to Microsoft for $1.06 billion. AOL kept about 300 patents, while selling the rest in a formal auction which accepted bids until […]

  Electronics giant Sony plans to cut 10,000 jobs in order to stabilize the company’s increasing losses. Two days before the announcing the trimming of the number of company employees, Sony readjusted it projected losses for fiscal 2011 from $2.7 billion to $4.6 billion, according to a USA Today report. […]

  Alpha Kappa Psi is different than many fraternities and sororities at the University of Maryland.  For starters Alpha Kappa Psi is a professional business fraternity.  This alone sets it apart.               Alpha Kappa Psi was founded in 1904 at NYU with, “the purpose of developing principled business leaders,” according […]

  Andrea Leuken, the store manager of the Falls Church Target branch, spoke to the Smith School Women’s Society last Wednesday.  She discussed Target’s summer internship program and dispelled some common myths about working in a retailer after college.             Andrea has been working for Target for seven years.  She […]

  As if Facebook didn’t monopolize enough of everyone’s time, now it would seem that the site is on a mission to monopolize the social media dimension as well. Facebook’s CEO Mark Zuckerberg announced Facebook’s acquisition of the photo editing and sharing app, Instagram, on Monday, April 12. “I’m excited […]