Want to analyze products like Guitar Hero and discuss companies like Red Lobster in an intimate and interactive setting? Then BMGT350 Marketing Principles and Introduction is a course to consider, and Dr. Roxanne Lefkoff is a professor to investigate.   The class has recently been broken down from a […]

After Google failed to buy the popular discount website Groupon.com at the end of last year, the company is currently creating a similar website called Google Offers. Groupon is a website where people sign up to receive deals tailored to their area. They currently have over 50 million subscribers, […]

MTV’s newest series, Skins, is an import from Britain that is causing a fuss with its graphic depiction of underage drinking, drug use and sex, which is pushing advertisers away from the show’s time slot.   First Taco Bell, then General Motors and now Wrigley’s, a subsidiary of Mars, […]

After reporting a 2.1 percent profit increase for the fourth quarter of 2010, fast food giant McDonalds has stated that they will likely raise their prices in 2011, according to The New York Times.   These price increases are a result of rising food costs which are expected to […]

New Smith Undergraduate Student Association (SUSA) President Brian Doyle says giving back to students and raising SUSA’s profile are at the top of his agenda this semester, along with improving the way SUSA’s leadership interacts with the 24 clubs it oversees. “A lot of students don’t even know what […]

The Smith Undergraduate Student Association (SUSA) has introduced a new point system for clubs to address a projected room shortage, but the presidents of some clubs worry that larger groups may benefit more from the program.   New SUSA President Brian Doyle announced the plan this semester, which seeks […]

Plaques for teaching excellence wrap around the office of Dr. Frank Alt. Alt has taken what he learned from his professors at Johns Hopkins University and the Georgia Institute of Technology to perfect the way he teaches his statistics courses at the Smith School. Instead of PowerPoint presentations, Alt, […]

Clubs at the SUSA Activity Fair last week came equipped to capture the attention of students through free food, music and several other giveaways. “This event brings in more people than any other,” said Casey Engle, Vice President of Finance of the Global Business Society. “We have a lot […]

SUSA president Brian Doyle knew from the start of high school that he wanted to pursue a career in business, and his new position is a great way to get started in the trade. “I was interested in business for a while,” Doyle said. Doyle worked his way up the […]

Smith women are on a mission to aid women in their future success in the workforce. In the spring 2003, three Smith students created the Smith School Women’s Society (SSWS), an organization where women would be able to be exposed to important information in how to prepare themselves for the […]