Fans of Call of Duty: Modern Warfare and Jeep Wrangler, take note: Get your check books out.
To coincide with the release of the latest installment of the remarkably popular video game series, Call of Duty: Modern Warfare 3 on Nov. 8, Jeep Wrangler launched a campaign for the 2012 Wrangler Call of Duty: MW3 Special Edition.
The Wrangler will unveil its model starting in December. According to USA Today, the vehicle will be available in black or bright silver and will feature Call of Duty graphics on the fenders and spare tire cover. USA Today says that the car will feature a special “power-dome” hood and a winch-ready, a hauling or pushing mechanism, for the front and rear bumpers, as well as a host of other options to fully deck out the vehicle.
Currently, Jeep is estimating a retail price of $36,495 for the two-door model and $40,070 for the four-door. Meanwhile, regular 2012 Wrangler models start at $22,045.
Wrangler is even promoting a new slogan: “The toughest vehicle in the world. Any world.”
Wrangler’s ad campaign has aired its lengthy TV commercial, which can be seen in its entirety at jeep.com.
The news has received mixed reviews by students at the University of Maryland, as some are astounded at the idea of driving around a vehicle decked out to resemble their favorite video game, while others think it’s a bit extreme.
“If I were older I would be all over that,” junior English major Zach Schmid, a devoted Call of Duty fan, said. “But since I’m young and still have dignity it would be a bit over the top.”
Junior finance and accounting double major Sean Krysick sided with the latter of Schmid’s points.
“[The Wrangler] is kind of silly to be honest,” Krysick said. “I think many people that like to play the game don’t want to be a walking advertisement for it. It seems a little excessive. I would rather spend 36 grand in many other ways.”
He added that he will still definitely buy the game, but the Wrangler is not his style.
“It’s neat to see someone driving that around, I just wouldn’t want to do it myself.”